Choosing the right white balance to match the lighting conditions is key to a successful photo.
Lighting conditions vary from scene to scene, and the camera needs a bit of help understanding the warmth/coldness of light AKA its temperature.
Lighting conditions create a certain ambience:
- Color of a flame said to be warm (2000 K)
- Color of a flourescent light bulb is said to be cool ( 4000+ K)
In order to replicate a natural lighting condition you must choose a lighting setting that matches the light in your scene. This is done with the WB button on the camera.
* Rule of thumb - the higher the Kelvin (K) the cooler the light.
Take multiple photos of a person's face using the different WB setting
Create a side by side poster in photoshop